The character
Zoé Goby
15. Zombie. Future influencer. Not necessarily in that order.
Her dream
Become an influencer. Stay in one piece.
Zoé has studied the greatest content creators. She knows the trends, the right lighting and the perfect time to post. Her plan is foolproof: become THE reference of her generation.
Just one tiny detail: Zoé is a zombie. And under the glow of her ring light, a zombie tends to come apart a little.
The gap
Image vs reality
What Zoé posts
My soft and easy morning routine #glow
What really happened
Forty minutes looking for her ear under the bed.
What Zoé posts
Outfit of the day, zero effort #ootd
What really happened
Three outfits sacrificed. One sleeve still missing in action.
What Zoé posts
Chill little live, just us #chill
What really happened
Her eye fell right in front of the camera. The chat went very quiet.
Her bedroom
Zoé's HQ
This is where it all happens: the shoots, the brilliant ideas, the disasters. Every object tells a piece of her personality.
The mess
A perfectly organized chaos. According to Zoé.
The posters
Her idols, her favourite films and her goals, taped above the bed.
The plushies
A collection she carefully keeps out of frame. Personal brand comes first.
Her stuff
Ring light, tripod, makeup… and a tube of super glue for emergencies.
Her phone
Her best friend, her studio and her camera. Always charged, never far.
Her personality
Everywhere: in every colour, every sticker, every sticky note.
Zoé's fails
Nothing goes as planned
Zoé calls it "authentic content".
- Fail #01
The unboxing gone wrong
The long-awaited parcel, the camera rolling, the excitement… and the scissors taking a finger along the way. The product was great, apparently.
- Fail #02
The arm that came off
One dance move too ambitious, and her arm leaves faster than the trend.
- Fail #03
The eye that dropped
Right during the makeup close-up. The mascara, though, held up perfectly.
- Fail #04
The outfit disaster
A perfect outfit… until a seam gave way. And it wasn't the one on the clothes.
- Fail #05
The sulking filter
The app refuses to detect a face. Zoé takes it very, very personally.
- Fail #06
The sunshine selfie
Golden light, perfect angle, and a complexion turning pale green. Paler than usual, we mean.
Coming up
More is on the way
Zoé is preparing her next posts. Announcements drop first on her socials and in the newsletter.
- Instagram · Soon
- TikTok · Soon
- YouTube · Soon
Short videos
SoonFormats made for TikTok, Instagram and YouTube.
Stop-motion behind the scenes
SoonThe sets, the puppets and the magic of frame-by-frame.
The series
ComingRelease details will be announced here.