Mid Morning Diabetes.
// July 27th, 2009 // Comments Off // opinion

Whilst food shoping over the weekend, I encountered some new packaging from Coca Cola for their soda cans. Whoopdie doo – they were smaller. Only an idiot would buy them because they think they are somehow new and awesome as well as not making them fat because it’s only 99 calories.
As I turned the corner into the health food isle (that’s right – coca cola right next to the health food isle) I noticed something quite insane on the box. “Mid morning snack”. I had to take a picture and run – it was just too funny.
I work in a place where people are cracking open their coke cans at 8:30am and the vending machine is empty by weeks end. So it seems like the whole idea of having a can of coke or fanta for a “mid morning snack” has been around forever. This is a scary thought, but no one really said anything about it. All the coke ads have people drinking it sometime in the afternoon on a beach with some grandma because they think that this will make their product look awesome. I was always brought up to think that soft drink was a ‘treat’ and that it’s ok to have it once a week but that was it. Seemed and still seems fair to me.
Then as I was driving home yesterday, I saw a billboard advertising the new Cadbury Chocolate size – 100 grams or something. Either way, it was a smaller version of the biggest blocks and the picture consisted of an opened packed of the smaller Cadbury block and underneath it said “Perfect for on the go.”. Who the FUCK eats an ENTIRE block of chocolate while their driving to work, or picking their kid up from school? I’ll tell you who. The same person who buys fucking 9 cans of fanta because they’re in a new size and are only 99 calories. Plus, the packet said they were good for a mid morning snack.
When did it become ok to factor “snack sized” junk food into every aspect of our lives? I understand that these companies have to make money, but they are also the ones who are enabling the dickheads who don’t think for themselves or have no brainzzzzzzz.
We are slowly, but surely on our way to equalling the USA food consumption. I’ve been to the land of USA and I have seen their “serving suggestions” and they are enough to feed a whole family. Here’s to Australia’s future – full of obesity and diabetes. Go team!



